Link Click Metrics

Tracking the performance of your bio links is crucial for understanding your audience's engagement. In the "Link Click Metrics" section, you can access detailed analytics on how your bio links are performing in terms of clicks and views. This guide will walk you through how to access and analyze these metrics.

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How to Access Click Metrics

To view the metrics for your bio link, follow these steps:

1. Navigate to Account > My Links.
2. Find the specific link you want to analyze.
3. Click on the Click Metrics action button associated with that link.

This will take you to a detailed metrics page where you can view the performance of your link.

Metrics Captured

We capture and display the following key metrics for your bio link page:

• Clicks: The total number of clicks your bio link has received. This helps you gauge how many people are interacting with your link.
• Views: The total number of times your bio link page has been viewed. This metric shows how often your link is being seen, even if it is not clicked.

Using Metrics for Optimization

Analyzing these metrics can help you optimize your bio links. For instance, if you notice a high number of views but a low number of clicks, you may want to refine your call-to-action or update the content on your link page to better engage your audience.

By regularly reviewing your link click metrics, you can make informed decisions to improve the effectiveness of your bio links and increase user engagement.