Privacy in the Digital Age and P=NP

Privacy Technology Privacy
20 Oct 2024 | Written by William D | 5 min read
Privacy in the Digital Age and P=NP

The internet and the web were initially conceived as technologies to connect digital information. They were designed to allow people to share knowledge, collaborate, and make the world more accessible. Leading tech companies like Google and Meta have since leveraged these technologies to create platforms that make this information even more connected and searchable. Today, much of our personal information—be it social media posts, public records, or online transactions—is integrated into vast networks that are constantly being indexed and made accessible. Most of us have experienced the unsettling feeling of Googling our own name and discovering just how much of our life is visible online. Public records that we assumed were obscure are now just a few clicks away. The scope of the internet, combined with advancements in algorithms and computational power, has opened up unprecedented capabilities. This massive amount of data—our personal data—is increasingly subject to analysis, pattern recognition, and real-time searchability. The potential implications for privacy are staggering. Tools like Meta’s smart glasses now enable users to scan faces in public, pull up information about those individuals, and even use this data for malicious purposes. Information that once seemed too private or too vast to be accessible now feels disturbingly close at hand.

[Doxxing] to search for and publish private or identifying information about (a particular individual) on the internet, typically with malicious intent.

The concerns about privacy in the digital age are reminiscent of the famous computer science problem known as P=NP. In simple terms, P=NP refers to a question in computational complexity theory that asks whether every problem whose solution can be quickly verified by a computer (P) can also be solved just as quickly (NP). If it were ever proven that P=NP, it would break many of the encryption systems that underpin internet security. While this problem primarily relates to algorithms and computation, it offers an interesting lens through which to view the privacy dilemma. I’d like to propose a new metaphor: Privacy = Non-Privacy (P=NP). This may sound dramatic, but consider this for a moment: as technology advances, and as computational capabilities continue to grow, the barriers that separate private from public information are rapidly breaking down. What we thought was private may, in fact, be easily accessible, and the tools that can bridge those gaps are improving by the day. In the digital world, the problem is no longer simply one of security. While security—the protection of systems from attacks—is something that computer scientists have been addressing for years, privacy is a different, yet closely related issue. Privacy is more nebulous, harder to define, and in many cases, easier to ignore. However, privacy is the first domino to fall. The more we integrate our lives into the digital world, the more likely it is that private data will become accessible—whether we intend it to be or not.


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Meta’s smart glasses and similar technologies raise important questions about how we should approach the design of new systems. Are we thinking about privacy in a proactive way? Are engineers, developers, and tech companies taking into account the possibility that today’s “private” information may not remain private as new tools and technologies emerge? In this new paradigm of P=NP for privacy, we must assume that any information placed on the web—no matter how innocuous or hidden it may seem—could eventually become public. The face scanning and reverse-searching capabilities of Meta’s glasses are just one example of how information that once seemed unsearchable is now within reach. As engineers, developers, and digital citizens, it’s essential to ask ourselves: Is what we’re building truly private? As we solve complex problems and break down the barriers of what’s possible in technology, we must apply the same diligence to privacy as we do to security. The future of our digital world depends on it. Privacy may be the next major frontier, and if we don’t start addressing it now, it may soon be too late.

Further Reading

If you're interested in learning more, check out this web source: College students used Meta’s smart glasses to dox people in real time

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